Commercial Work
"Never produce something that a 12 year old with a copy of iMovie could replicate."
RAY ROMAN
Case Studies
I've worked for years with industries and organizations to attract, engage and retain clients.
Click any logo to see the video work created for that client, and hear their testimony of how my videos bolstered their performance and presence.
Tired of the lackluster quality in regional MMA, 247 FIGHTING CHAMPIONSHIPS approached me in 2018 with a plan to form a mixed martial arts promotion that would establish a new level of quality, professionalism, and panache in the region.
I worked with 247 to create different styles of promotional videos to communicate that commitment to quality and originality, and within only two years, 247 went from a fledgling start up to one of the biggest and most respected fight promotions around.
Non-profits like LAKESIDE CHAUTAUQUA rely on charitable contributions to impact their community through art programs, education, religion and other lifestyle engagements.
I worked with LAKESIDE to create a series of targeted videos to encourage giving by highlighting the specific impact that charitable donations create. These videos were used as the centerpiece for a month long email campaign that led to the biggest "Giving Tuesday" LAKESIDE CHAUTAUQUA had ever experienced.
Some companies adapted very smoothly to the post pandemic digital world. But what about when you were the #7 dance conservatory in the country and you auditioning thousands of dancers from across the world every month?
I worked with POINT PARK UNIVERSITY to create a virtual audition experience that would guide prospective students through the audition process while still capturing the magic of seeing the school in person. The video has proved a long lasting resource as POINT PARK still supplements it with their in person auditions, allowing the school to see more students than ever before.
If the pandemic taught us anything about working from home, its that working from home is...well... far from ideal to say the least. And while LOFT OFFICE CO-WORKING had existed for years before the pandemic, the sudden need for flexible office space made LOFT determined to let people know that a better, affordable solution existed.
The group engaged my services to create multiple testimonial videos for a targeted Ad campaign to highlight the dramatic difference in the lives of LOFT OFFICE'S customers before and after they started using the LOFT OFFICE space.
Even before the pandemic, companies were harnessing the power of video to expand their reach and impact. Leadership consulting firm THIRD RIVER PARTNERS wanted to digitize the bulk of their training content.
After I delivered two dozen training videos that encompassed their entire curriculum, THIRD RIVER'S reach expanded exponentially, enabling their content to be seen across all 50 states in multiple contract applications.
One might not automatically identify a law firm as inherently outgoing, but that's exactly what local law firm Dugan & Associates wanted to change. They wanted to establish themselves as a firm connected to and up to date with the city of Pittsburgh, and build their recognition within the city.
I thus began a monthly campaign of "In the Know" style videos focusing on Pittsburgh highlights and history that gave Dugan and Associates a new level of recognition and brand awareness.
Nowadays a new musician is born every minute, and standing out above the masses takes a herculean effort.
Well aware of the challenges of the music industry, Ghost Club frontman Domenic Dunegan made it a point to make a strong impression on the world with some high concept music videos for his first singles. Unafraid to go big, Dom and Dom (Me) collaborated to create some visually stunning, mind bending, and gravity bending music videos that made a strong statement.
