247 Fighting Championships
Building a brand from the ground up
In 2018, lifelong MMA fan Ryan Middleton described to me his vision for a better Mixed Martial Arts promotion, one committed to excellence for both its fans and its fighters. Well acquainted with the lackluster production quality of regional MMA, Ryan believed it could be done better, and set out to prove it by starting 247 Fighting Championships.
Listen to Ryan talk about how working with Filming Dom helped 247 overcome its biggest obstacle: establishing a brand identity of quality in a field dominated by mediocrity.
Watch some of the videos below!
phase 2: A renewed approach for renewed results
After only a few years, 247 Fighting Championships had blown away the competition and was the name to beat in the region for MMA. 247 wanted to continue growing, but having dominated the local MMA marketplace, they had already attracted almost every existing MMA fan across multiple states.
Hear Ryan discuss how he was able to use a new video strategy to reach new target audiences beyond MMA fans and grow the 247 audience even further.